CCR Blog - MV

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https://docs.google.com/document/d/18niGLfVLnNkY0HMSlDMbuhqTMCI53cxQvQQvrP_-3-I/edit?usp=sharing

    1. How does your product use or challenge conventions AND how does it represent social             groups or issues?

Our project challenges conventions by demonstrating that older pieces of music can be reproduced well in the modern era. Within the modern age music is as big as ever and constantly evolving, many argue which age would be considered the “golden age.” It is also seen that older ages of music can’t be appreciated and produced the same as when they were produced. Our music video shows that even younger generations can understand and appreciate the music while recreating the music video with a similar tone. This challenges the stereotype that newer generations don’t appreciate older music such as classical, and more calmer types of music which the beetles usually produced. Which can be understood since most generations stuck to a particular type of music however, that doesn’t mean some people can’t appreciate older music. My friend Daniel was the one who recommended the Beatles song “Yesterday” and while most of us wouldn’t usually listen to the Beatles we all gave it a try. Though it is still something I wouldn’t have to listen to while I walk; I still appreciate the song for what it is and what it is trying to convey. The issue with a lot of modern society and music is that older generations will argue with newer generations over which one is better. Our music video argues that both groups can enjoy each other's music; however, while we appreciate the music that doesn’t mean we will listen to it on our own. We will appreciate the music for good it is and listen to our own generation’s type of music.

    2. How does your product engage with audiences AND how would it be distributed as a real         media text?

The music video we produced engages in our audience via music and feeling. We don’t use our own voices in the video, but we try to convey the emotion that the original music video was trying to convey. This allows for the audience to still be able to understand the feeling the original music video had even if they don’t feel it. We do this by having a black and white filter on the video like the original music video had to give the video a more depressing or hopeless feeling. We would also film some flashbacks so we can also give the feeling of everlasting pain with the audience which conveys the breakup feeling directly. Our product would be seen as a remix on the music video “Yesterday” by the Beatles made from the view of the modern generation trying to replicate the original feeling. It would probably be viewed with a mixed view with some people arguing that we didn’t replicate the feeling properly with others applauding the effort and being able to still feel the original videos meaning. It would depend on the person viewing the media to determine on how they would take the video as some don’t enjoy remixes on older videos while others are more open minded and will try to enjoy and appreciate it. The audience wouldn’t likely feel the exact original meaning that the video was trying to convey but likely they would rather understand it. This means that our video was successful since it shows that new generations can still understand and appreciate the music created in the past successfully.

    3. How did your production skills develop throughout this project?

At first, my production skills weren’t very well developed since I wouldn’t usually work on music videos nor editing videos much. As we progressed, I learned through YouTube videos on how to edit filters on videos, how to stitch videos together, and how to edit sound. I needed to learn all these things in order to assist in making the video higher quality and keep the emotion that the video is intending to be. During the more middle section of the video, I also had to learn the best apps to use for editing since there are a lot of options however, some aren’t very well developed, or they are overpriced. I decided to use CapCut since it was a very application that allowed for high quality and easy going editing which took me about 20 minutes to learn well enough to do the music video. Throughout editing I also found out how to edit objects into the frame which we didn’t use in the video but will likely be helpful on future projects where I may need to edit objects into the video. At the end portion of the video, I used my editing to also decide which parts we had to redo since fixing them with editing was out of my skill set. Thankfully it was easy since we only had to refilm some of the scenes we did as flashbacks since the lighting for them was messed up from random lights hitting the camera. This means I couldn’t properly give the videos the right filter which made them look weird and out of proportion.

   4. How did you integrate technologies – software, hardware and online – in this project?

We integrated types of technology to film and edit the video so it would be the best quality possible. The camera we filmed with was from the iPhone 14 which provides a high-quality picture that allows us to film smoothly and easily. The phone also allowed us to do some quick edits before we put the film on a laptop to film completely. After we finished with the phone, we imported the video onto a laptop and used CapCut to edit the video’s audio, lighting, and color. This took a little while since we had to look up a YouTube video on how to import phone videos onto a computer which was easier than I thought it would be. We used CapCut to also decide what parts of the video we wanted to refilm which was easy since we just had to look at the parts that the color scheme we wanted wouldn’t fit properly. Since we wanted to use a black and white filter any scenes too bright or too dark would be refilmed since the color scheme would make the scene impossible to view the actors in the scene. The last thing we implemented was the app Vimeo since YouTube copyrighted the video for unfair use. Vimeo was easy and allowed for simple imbedding into our blog.

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